Vastavam web: Imbibing the spirit of the new generation Pepsi celebrates its ‘Har Ghoonth Mein Swag’ campaign this summer through India’s favorite sport – cricket. The SWAG symbol took centerstage in the stadium during the first ODI against India and Australia at the Rajiv Gandhi Cricket Stadium in Hyderabad on Saturday.
Bringing together two of India’s most loved activities, music and cricket, Pepsi had popular singer Armaan Malik to announce the ‘Swagstar of the Match’ after the match. Mohammed Shami was awarded the Swagstar of the Match. Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”