Court orders Amazon to stop selling Vijay Devarakonda’s Rowdy Brand

Vastavam web: The young and talented actor Vijay Devarakonda is earning huge brownie points for every off screen actives as much as his onscreen presence. Last year, he launched his clothing brand Rowdy which is operating from Bengaluru. Now Vijay Deverakonda’s team has filed a petition after they located some clothes sold on by local vendors with Vijay Devarakonda’s images on the packaging material under the name ‘Generic’. VD had launched Rowdy, his clothing line, in July last year.

According to the report, Rowdywear Pvt. Ltd. filed a trademark infringement suit earlier this month, alleging the sale of counterfeit Rowdy merchandise on at the City Civil Court in Bengaluru, as the company is headquartered in the same city. They also alleged that Vijay Deverakonda’s images were being used in the packaging material of the products.

On Friday, the City Court ordered the defenders to stop sale of the counterfeit merchandise, the apparel brand owned by Telugu actor Vijay Devarakonda . The court has also established a prima facie case against the defenders.