Vastavam web: Reigning star Prabhas has expanded his brand equity beyond the shores, thanks to the ‘Baahubali’ franchise which fetched him immense love from unexpected quarters to its brand value. In Japan, especially, Prabhas became a new-found favorite for his ardent fans. Touched by the female fan’s efforts and the unlimited love showered by all his Japanese fans, Prabhas surprised them by sending them return gifts on the New Year’s Eve by sending hundreds of New Year cards to his female fan. The cards had Prabhas’ latest photoshoot images, with the message “I hope you have a Happy New Year!,” written in Japanese. She will now distribute the cards to all the fans of Prabhas in Japan.