Rani Mukerji enjoying success of “Hichki”

Vastavam web: Rani Mukerji-starrer “Hichki” is enjoying a good run at the box office having collected over Rs 20 crore in just five days.According to the producers, the project had recovered its cost even before the release, through “non-theatrical revenue aperture”.”Such reaction is truly humbling. We backed a film that was raising important social message and could affect genuine social change… The Rs 20 crore budget inclusive of all costs was recovered before the film released at the theatres through non-theatrical revenue aperture,” he said in a statement.

“The success of ‘Hichki’ gives us a lot of confidence to produce such universally appealing subjects that can touch the hearts of audiences worldwide,” he added.