Bombardier betting on India Market to boost sales of its Q400

A model of Bombardier C Series aeroplane is seen in the Bombardier offices in Belfast, Northern Ireland September 26, 2017. REUTERS/Clodagh Kilcoyne
Vastavam web: Bombardier Inc is betting on fast-growing markets like India to boost sales of its Q400 and CSeries narrow-body planes, a senior executive said on Thursday, at a time when the Canadian planemaker faces a trade row over sales to the United States.“The company is very focused on expanding into Asia, as we see Asia, and India for sure, as the growth engines of the sector,” said Francois Cognard, head of Asia Pacific sales at Bombardier, adding this would be its focus region irrespective of how a heated trade spat with larger rival Boeing Co pans out.
Bombardier last week finalised a deal to sell up to 50 Q400 planes to India’s SpiceJet valued at $1.7 billion by list prices, its largest single order to date for the turboprop plane which will boost its presence in the country.Rival ATR, the market leader in turboprops, has also secured a provisional order for 50 ATR 72-600 aircraft, worth over $1.3 billion at list price, from Indigo, India’s biggest airline by market share.“There are still a lot of markets where you can’t beat a turbo in terms of economics,” said Cognard, adding Bombardier’s move to increase the number of seats on the Q400 gave the plane a cost edge in the category.
The U.S. Commerce Department last week slapped preliminary anti-subsidy duties of 220 percent on Bombardier’s new jets, after a complaint from Boeing, which could effectively triple the price of the aircraft and shut it out of the U.S. market if upheld.The U.S. jetmaker alleges the CSeries would not exist without hundreds of millions of dollars in launch aid from the governments of Canada and Britain, or a $2.5 billion equity infusion from the province of Quebec and its largest pension fund in 2015.The Commerce Department’s penalty against Bombardier will only take effect if the U.S. International Trade Commission (ITC) rules in Boeing’s favour.