YouTube creates scripted series and original programming for international markets

Vastavam web: Alphabet Inc’s YouTube is creating scripted series and other original programming for international markets including France, Germany, Japan, Mexico and India to try to draw new customers to its paid subscription service, a senior executive said on Friday.The programming will come in the form of multiple genres such as music documentaries, reality series, talk shows and scripted series, Susanne Daniels, YouTube’s global head of original programming, said in an interview. It will be produced in local languages and subtitled or dubbed for other markets.

“We are targeting markets where we believe we have a tremendous upside in potential subscribers,” Daniels said.YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket. Called “UnCricket,” the show has performed “beyond expectations,” Daniels said.More details about the new international slate will be released in the coming weeks, she said.

YouTube will be competing with companies including Netflix Inc and Amazon.com Inc that are investing in local language programming for online audiences around the world.The first original shows from YouTube debuted on its premium service in 2016, starting with series from some of the platform’s most popular video creators. It added programming from Hollywood stars and also released a batch of children’s shows including Emmy-winning “Fruit Ninja Frenzy Force.”