Marvel’s Avengers collaborated with KKR to launch special merchandise

Vastavam web: Marvel’s Avengers have collaborated with Kolkata Knight Riders (KKR) on a special edition merchandise range this Indian Premiere League season.The range, inspired by Marvel’s popular Avengers franchise, have elements, themes and colours of the KKR team.”Sportspersons are real life superheroes and we are thrilled to back this initiative that will present the synergies between our players and Marvel’s much-loved superheroes,” said, Venky Mysore, CEO & MD, KKR.

“It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our Indian fans an amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes,” said Bikram Duggal, Executive Director and Head Studios & Chief Marketing Officer, Disney India.