FC Barcelona appointed as ambassador to promote responsible tourism

Vastavam web: The UN World Tourism Organization said today it has appointed FC Barcelona’s Argentine star Lionel Messi as an ambassador to promote responsible tourism.”During my travels I have had the opportunity to know other cultures and societies as well as other ways to see the world and this is very enriching,” Messi said in a statement released by the Madrid-based United Nations body announcing his nomination.The UN body defines “responsible tourism” as tourism that “helps maximise the sector’s benefits while minimising its potentially negative impact on the environment, cultural heritage and societies across the globe”.

World Tourism Organization chief Zurab Pololikashvili said it was a “great honour” to have Messi promote “the positive values and benefits that tourism represents.”Messi is a unique sportsman and an example of how willpower and constant work yield good results,” he added.