BCCI CoA’s title sponsorship process raises eyebrows

Vastavam web: The Board of Control for Cricket in India (BCCI) functionaries have decided that the invitation to tender for the BCCI title sponsor will be released on July 29 and it will be done in collaboration with M Junction. But officials aren’t happy that the bids will be purchased and submitted online and an e-auction will only happen if needed. They believe that this creates a lack of transparency in the whole process.

Speaking to IANS, a senior BCCI official said that while the process of e-auction was followed during the bidding for the media rights of Indian cricket, the sudden change in process is against the proposal of the Lodha panel which called for complete transparency. “So, you are saying that first the financial bids will be opened and if need arises, e-auction will be done. The transparency clearly goes out of the window. It is natural for doubts to be raised on the procedure. It is shocking to note that a process has been changed and nobody has been informed about it.