Amazon India partners with Kudumbashree to empower women

Vastavam web: Amazon India Wednesday signed an MoU with Kudumbashree, a poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission of the Kerala Government for its pioneering programme- “Amazon Saheli”. Through this partnership, Amazon India will support, train and empower women entrepreneurs associated with the organisation and provide a marketplace for them to showcase their products to Amazon customers across the country, a press release said.

Kudumbashree is one of the largest women empowerment programmes in the world with more than 1,000 Community Development Societies and reaching more than four million women across 14 districts in Kerala. With this partnership, Amazon India will bring in the regional selection and unique products across categories like grocery, home and fashion accessories made by women entrepreneurs from the state. Amazon has already conducted a pilot workshop and added products in grocery and personal care made by women artisans under the Kudumbashree account.

Within the first three weeks of the pilot, they have started receiving orders from states like Himachal Pradesh, West Bengal,Delhi,Karnataka and Andhra Pradesh, to name a few. Pranav Bhasin, Director, Seller Experience, Amazon India, said participation of women entrepreneurs on the marketplace has been growing substantially over the past few years, especially since the inception of our dedicated program Amazon Saheli.

By supporting women weavers and handicraft experts, this association will change the socio-economic life of women in Kerala, both in urban and rural areas of the state, S Harikishore, Executive Director, Kudumbashree, said. Launched in November 2017, with SEWA and Impulse Social Enterprise, Amazon Saheli currently has a diverse range of products listed by women entrepreneurs. The programme offers extensive training and skill development workshops for its partners to help women entrepreneurs understand the nuances of online selling and develop skills and capabilities necessary to grow their business on

The workshops are free and offer exclusive benefits, including assisted onboarding and mentorship programs. Amazon Saheli works with 17 partners with the reach of 100,000 women entrepreneurs.