Vastavam web: The devastating monsoons in South India have left the people of Kerala high and dry. Several film stars have come forward to provide financial assistance to kerala Floods Relief Fund. Now Allu Arjun’s turn to donate money to Kerala victims. The stylish star has pledged to donate 25 lakhs for flood relief with immediate effect. Allu Arjun fondly called as Mallu Arjun in Kerala carry a strong fan base all over the state. His films find good patronage from audience there.