Vastavam web: From August 1st onwards Cinema Halls, Multiplexes should sell water bottles, cool drinks and other food items as per MRP only. If they violate this they will result in facing heavy penalty and also imprisonment, said Controller for Legal Metrology Department Akun Sabharwal. For past few days Legal Metrology Department received several complaints on Cinema Halls and Multiplexes of selling food items and beverages more than MRP. Legal Metrology Department decided to take strict actions on Cinema Halls to control sale of food items at higher prices.
The Controller conducted a review meeting with all District Assistant Controllers and Inspectors on Sunday at Legal Metrology office on MRP violation and implementation of new guidelines to be followed from 1st August in all Cinema Theatres and Multiplexes. Briefing media persons, Sabharwal said that every business or service or entertainment intended for consumers should be legal and authorized. If any consumer faces loss Theatre owners will be held responsible and serious action would be taken.
Food items sold loose in containers must be printed with weight, quantity, manufacturing date, expiry and MRP on them. Till September 1st stickers can be used. Board with details of weight, quantity and rate should be displayed, clearly visible to all. Any change in weight, quantity or rate should be immediately changed. Multiple brand products should be kept for sale.
On August 2nd and 3rd special raids will conducted on Theatres and Multiplexes in Greater Hyderabad and HMDA zone to check the implementation of Legal Metrology rules and on 4th and 5th state wide checks will be made. First violation will result in booking of case and Rs. 25,000 penalty, 2nd time Rs. 50,000 and if it is repeated 3rd time Rs. 1 lakh penalty and also imprisonment range from 6 months to one year will be charged.