IIMA working on a case study on ‘Baahubali’

Vastavam web: The Indian Institute of Management-Ahmedabad (IIMA) is working on a case study on blockbuster “Baahubali” to highlight how art, business and technology combined to deliver a hugely successful film franchise.Being authored by IIMA alumnus and visiting faculty Bharathan Kandaswamy, the case study is part of an elective course on movie business offered to the second year students of the institute’s flagship programme in management.And then, sometimes, we have mediocre stories that get a decent opening due to good marketing, but the movie does not sustain due to the weak story,” he added.

“In the case of Baahubali, the three elements of art, technology and business have come together and that is the reason why the movie and its sequel have been successful,” he said.He said his case study would focus on “Baahubali- The Beginning” and its sequel, “Baahubali- The Conclusion”, and would attempt to unravel its “success mantra”.The case study, to be completed in another four months, is part of a course that focusses on the business of the Indian film industry, starting from selection of scripts to the films hitting the screens, Kandaswamy said.

“The course covers all aspects of a movie, from selection of good script to its post production. Film financing, how to raise funds, how to deal with movies, are covered. There are also sessions on marketing, distribution, and promotion of films,” he said.Last year, a chapter was added on how entities like Amazon, Netflix and Hotstar were causing digital disruption in the film industry, he said.