AR Rahman named as brand ambassador of Sikkim at Red Panda Winter Carnival

Vastavam web: Music maestro A R Rahman was named the official brand ambassador of Sikkim at a function here today.Extending a warm welcome to Rahman at the opening ceremony of the Sikkim Red Panda Winter Carnival, Chief Minister Pawan Kumar Chamling said he was grateful to the musician for accepting his proposal.The Grammy winner, on his part, said it was a privilege and honour for him to be declared the brand ambassador of the north-eastern state.

The tiny Himalayan state of Sikkim was an example of tolerance, compassion, peace, integrity and communal harmony for the rest of the country, he added.The musician, who arrived here last evening on his maiden visit to the state, said he was thrilled to see the excitement among the audience at the Paljor stadium.”I thank the people of Sikkim for their love and hospitality and also for giving this honourable title of brand ambassador to a person from my community,” he told the packed audience.

The much-awaited annual winter carnival, organised by the state tourism and civil aviation department, will have performances by renowned singers and bands from different parts of the country over the next 10 days.Rahman, who is also referred to as the “Mozart of Madras”, said he had found his long lost brothers and sisters here, 2,300 km away from home.