Facebook Inc begin facial recognition technology when photos of them are uploaded

A 3D plastic representation of the Facebook logo is seen in this illustration in Zenica, Bosnia and Herzegovina, May 13, 2015. Facebook announced deals with nine publishers -- including NBC News, the New York Times and BuzzFeed -- to deliver select articles "instantly" on mobile apps. A next logical step for the social giant would be to extend the program to Internet-video providers. Under the Instant Articles program, Facebook caches content on its servers so that it loads up to 10 times faster than regular article posts, which take an average of eight seconds to access. The other launch partners in the program are National Geographic, The Atlantic, the U.K.'s Guardian, BBC News, Spiegel and Bild. REUTERS/Dado Ruvic - GF10000093282

Vastavam web: Facebook Inc said on Tuesday it would begin using facial recognition technology to tell people on the social network when others upload photos of them, if they agree to let the company keep a facial template on file.The company said in a statement that it was making the feature optional to allow people to protect their privacy, but that it thought some people would want to be notified of pictures they might not otherwise know about.

The company said in a statement that it was making the feature optional to allow people to protect their privacy, but that it thought some people would want to be notified of pictures they might not otherwise know about.Facial recognition technology has been a part of Facebook since at least 2010, when the social network began offering suggestions for whom to tag in a photo. That feature also is optional.

For those who have opted in, Facebook creates what it calls a template of a person’s face by analyzing pixels from photos where the person is already tagged. It then compares newly uploaded images to the template.Under the new feature, people who have opted in would get a notification from Facebook if a photo of them has been uploaded, although only if the photo is one they have access to.

The company plans to add an “on/off” switch to allow users to control all Facebook features related to facial recognition, Sherman said. “We thought it was important to have a really straightforward way of controlling facial recognition technology,” he said.