We will launch another nationwide campaign says Sikh-Americans

Vastavam web: The Sikhs in the US have said that they will launch another nationwide campaign to generate awareness about the minority community in the country after receiving positive response to their first effort.In April, Sikhs launched ‘We are Sikhs’ campaign in the US to spread awareness and address the “collective misunderstanding” over the minority community amid a spike in hate crimes against them.This included 6.3 million impressions through national television advertising on CNN, Fox News and Fox Business Network; 28.8 million impressions through local television advertising in Fresno, California; 10.5 million impressions through social media channels; 6.4 million impressions through digital advertising and over 600,000 followers on twitter of the campaign.
“With limited funding, we were able to help Americans in every corner of the country better understand who their Sikh neighbours are and what we stand for,” said Dr Rajwant Singh, NSC co-founder and senior adviser.Many have stopped Sikhs on the streets and have thanked them for their presence, said Nick Sahota from California.”I have so many stories of people stopping to tell how they appreciate Sikhs. I had a 92-year-old women come and give me hug and shared how her Sikh husband had to leave in 1928 because of the discrimination he faced. She herself supported the campaign,” said Amritpal Singh, another NSC member.