ZEE looking to expand its regional offerings to focus on Southern markets

Vastavam web: Media conglomerate Zee Entertainment Enterprises (ZEE), which has completed 25 years of operations, is looking to expand its regional offerings with a focus on lucrative Southern markets, a top company official has said.”We have proved the sceptics wrong not just in Tamil Nadu but we also have a popular channel in Kannada and also in Telugu. We are now looking to expand the portfolio in different genres. Very soon you will see our entry into different genres in the Southern languages. We will enter the Malayalam market very soon,” ZEE MD and CEO Punit Goenka said.The Subhash Chandra-promoted broadcaster has a bouquet of regional channels in Marathi, Bengali, Telugu, Kannada, Odiya and Tamil. Last year it acquired Bhojpuri channel Big Ganga from Anil Ambani-led Reliance Broadcast Networks.
Zee, which established its international presence in 1994, reaches 1.3 billion viewers globally spanning over 170 countries. Of this, 50 per cent are foreigners consuming Indian content.The company said it would look at creating local content for the international markets but Indian content would continue to enjoy a lion’s share.”We have 42 channels overseas today. As markets mature, we are looking at creating local content for those audiences. Till the Indian content works, we are not going to reinvent the wheel. But when we feel the need for creating global content, we will do it,” Zee International Broadcast Business chief executive Amit Goenka said.Zee launched its theatre vertical in late 2015 and Punit Goenka said the company wants to revive this entertainment form.
“It is our passion to revive the theatre. If we can take the talent to a global level like we took TV, then that would be our biggest contribution to this industry,” he said.The media firm has taken plays to 11 cities in the country and also to Britain and Singapore, and has said it is looking at curating the best of Indian content for international markets.