Spotlight on artisans took to the ramp at Lakme Fashion Week 

Vastavam web: They often work behind the curtains while designers get all the limelight but five artisans took to the ramp at the Lakme Fashion Week Winter/Festive 2017 to showcase their craft.Dedicated to ‘Sustainable Fashion’, the show, titled ‘Craft is Cool’, had five master craftsmen from Paramparik Karigar, an association founded in 1996, collaborate with five young designer labels.While they were happy to receive a big platform like LFW, they seemed concerned about the future of their craft. The artisan, who collaborated with Vineet Kataria and Rahul Arya, started teaching his craft to tribal people of Dhar district in 1994.He said the fact that their effort is not appreciated makes them feel “dejected and cheated” “Our craft appears on the ramp and in the market but we are not given due credit for it. People create Bagh print through machines and take away the worth of the artisans.” “It is sad that traditional art forms are dying because of negligence. Craftsman put their whole life in taking an art form forward. In our country, craftsmen don’t get the opportunity to take the front stage. “Bringing them in front is important as we are working on dying art forms. The younger generation is also not willing to carry forward the art as there is a lack of recognition. India is so rich in terms of craftsmanship that we can capture the whole international market if presented in a right way,” he said.Gujarat’s Shohel Khatri, who created unique Bandhej patterns for label The Pot Plant, said he brands and designers labels often don’t give them their due credit.”It is very disheartening for artisans when their hard work is taken over by some other brand or label. There is an immediate need to give them recognition and motivate them