Mother Dairy launched frozen jackfruit under its Safal brand in Delhi

Vastavam web: Mother Dairy Fruits and Vegetables Pvt today launched frozen jackfruit under its Safal brand for consumers in Delhi and NCR region in a 300-gram packet priced at Rs 40 with a shelf-life of one year.The other frozen vegetables being sold are peas, corn and mixed entities, besides frozen snacks and dehydrated onions and tomato puree, at 420-odd Safal booths in Delhi-NCR, Bengaluru and Bhubaneswar. The frozen jackfruit will be sold in a 300-gram packet at Rs 40, he said, adding that it is priced reasonably as high hygienic and safety standards are adhered to while processing.

The new product will be available at 350-400 Safal booths as well as general and modern retail stores in Delhi-NCR, he said.”For pan-India sale, the processing will be done up to 1,000 tonnes, which will happen gradually,” he added.Speaking about the product, Mother Dairy Chief Research and Development officer T S R Murali said the jackfruit was often discarded from the food basket due to its size, hassle of cutting and latex.It may be noted that India produces 2 million tonnes of jackfruit annually and major growing states are Kerala, Odisha and Jharkhand, among others.Mother Dairy Fruits and Vegetables procures 2.5 lakh tonnes of fruits and vegetables annually from 16 states with a 10,000-farmer base. Besides Ranchi, it has processing plants in Delhi, Bengaluru and Ramgarh.