China laid rules for tightening online content

A man carrying a kite in the shape of the Chinese national flag walks along the Bund in Shanghai, China, on Friday, Oct. 2, 2015. China's consumer inflation moderated and factory gate deflation extended a record stretch of declines, signaling the People's Bank of China still has room to ease monetary policy further to support a slowing economy. Photographer: Qilai Shen/Bloomberg

Vastavam web:  China laid out rules on Friday for online content from television dramas to cartoons and “micromovies”, formalizing and tightening the steps censors should take when vetting material under a tough crackdown across media and entertainment.The rules, which build upon guidelines released in 2012, come as authorities are cracking down on online content such as literature, livestreaming, news and social media – a broad campaign aimed at controlling social discourse online.

Weibo Corp, the operator of China’s top microblogging site, said this week it would block unapproved video content and work more closely with state media to promote “mainstream” ideas, following a sharp rebuke from regulators.Under the new guidance, which comes into immediate effect, censors should check that content adheres to proper Chinese values and strive to tell Chinese stories to help “realize the China dream of a great rejuvenation of the Chinese nation.”Program that undermined a respectful national image, ridiculed leaders, promoted negative or decadent views of life and showed the “dark side” of society would be edited, or in severe cases stopped.