EU slapped fine €2.4 billion for manipulating search results

Vastavam web: Giant in searching engine sector GOOGLE was slapped a huge fine by European Union for manipulating the search results. The trial was conducted seven years to prove that Google is guilty in this case.

Google has been hit with a record-breaking €2.42 billion ($2.7 billion) fine by the European Union for breaking antitrust law. The decision follows a seven-year investigation into the US company’s search algorithms, which ended with the judgement that Google had “abused its dominant position by systematically favoring” its own shopping comparison service. Today’s fine is the largest antitrust judgment handed out by the executive body of the EU, the European Commission, topping a €1 billion penalty given to Intel in 2009. The primary target of the case is Google Shopping, a price-comparison feature built into the company’s search engine. The commission’s antitrust filing states that Google showed users results from Google Shopping “irrespective of [their] merits,” depriving rival price comparison sites of traffic. The EU argues that because Google is so overwhelmingly dominant in Europe, it should not be allowed to actively undermine competitors.